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A WORLD OF COLOR. A BUSINESS OF POSSIBILITIES.

Become a Paint Dealer or Distributor

Partner with Kardelen Paint, a Turkish paint manufacturer.

The right products. A clear market strategy. A partner who grows with you. Whether you already sell paint or are ready to start, let’s build your next chapter together.

Book a free consultation
Cobalt blue and coral painted architecture with a paint roller in warm daylight
COLOR YOUR NEXT CHAPTER01 / POSSIBILITIES

More than paint.
A partnership for growth.

Made in Türkiye.
Built for your market.

1996Manufacturing since
25+Export destinations
25,000 tAnnual production capacity
Get to know Kardelen

01 / YOUR NEXT MOVE

Different starting points.
The same ambition.

Wherever you are in your journey,
we help you take the next step with confidence.

FOR EXISTING PAINT SELLERS01

You know the market.
Let’s grow your share.

Strengthen your position with a product portfolio that competes on performance, price and the needs of your customers.

  • Competitor & equivalent product analysis
  • Better price-performance positioning
  • Profit margin & portfolio optimization
  • Technical and marketing support
Analyze my marketYOUR EXPERIENCE. OUR CAPABILITIES.
FOR NEW INVESTORS02

A fresh start.
A solid foundation.

You don’t need years of paint industry experience. You need the right products, a practical plan and a partner by your side.

  • Starter portfolio & investment planning
  • Product selection for your customer segments
  • First shipment & logistics guidance
  • Sales training & business development
Start my paint businessYOUR AMBITION. OUR GUIDANCE.

02 / THE KARDELEN APPROACH

A better business starts
with a better plan.

We don’t just send a catalogue.
We help you find your competitive advantage.

01

Understand your market

Customer segments, purchasing power, local demand and the opportunities others miss.

02

Know your competition

Leading brands, best-selling products and price levels. A clear picture of where you can win.

03

Position the right products

Match quality and performance to your customers, from premium projects to everyday demand.

04

Build profitable pricing

A price structure that considers freight and import costs, alongside your target margin.

05

Plan smarter logistics

The right product mix, packaging and container planning for a well-prepared first shipment.

06

Keep growing together

Product expansion, marketing materials, training and technical guidance as your business evolves.

03 / A PORTFOLIO WITH POSSIBILITIES

Your customers have a need.
We have the right paint.

Explore the product catalogue
FOR EVERYDAY SPACES & EXTRAORDINARY PROJECTS

Inside. Outside.
Every possibility.

Interior and exterior paints for residential, commercial and architectural projects. A complete range, from economy to premium quality.

Interior paintsExterior paintsPrimers
Kardelen interior paint product rangeMANUFACTURED BY KARDELEN

One manufacturer. Every market segment.

A product mix built around your customers.

01 / PREMIUM

Briland®

High performance.
Long-term durability.

02 / HIGH QUALITY

Aura®

Strong quality.
Competitive pricing.

03 / STANDARD

Flora®

Everyday demand.
Balanced performance.

04 / ECONOMY

Nergis®

Accessible pricing.
High-volume opportunities.

We build the portfolio around your market. Have a successful local reference product? We can explore an equivalent solution for your target performance and price level.

Let’s discuss your needs

04 / REAL PARTNERSHIPS. REAL PROGRESS. REAL STORIES.

Every business has a story.
Let’s write your next one.

01 / 06

CASE: NEW MARKET ENTRY

From construction
to paint distribution.

A successful construction entrepreneur wanted to enter the paint industry. Together, we turned an unfamiliar market into a structured business opportunity.

THE OUTCOMEA market-led starter portfolio.
A clear path into a new industry.
THE CHALLENGE

No previous paint experience. Questions about product categories, quality segments and how to plan the first shipment.

HOW WE HELPED

Factory visits in Türkiye, market analysis and hands-on product guidance. We developed an initial portfolio of approximately three containers and coordinated production and export logistics.

THE TAKEAWAY
A strong start comes from understanding the market before making the investment.

Based on Kardelen’s partner experiences. Partner identities are kept confidential.

05 / FROM FIRST CONVERSATION TO FIRST SHIPMENT

Five steps.
One shared direction.

Start with a conversation.
Build a plan that fits your market.

  1. 01

    Tell us your market

    Your customers, goals and local opportunities.

  2. 02

    Look at the landscape

    Competitors, popular products and price levels.

  3. 03

    Build your portfolio

    The right products for your customer segments.

  4. 04

    Work out the numbers

    Pricing, freight and import costs considered together.

  5. 05

    Plan for growth

    A suitable offer and a long-term business plan.

06 / MORE THAN A MANUFACTURER

Paint is our product.
Partnership is
our mindset.

Since 1996, we’ve been manufacturing paints and coatings in Türkiye. Today, we bring production expertise, market insight and technical support together to help our partners build stronger businesses.

Build with Kardelen

A real business partner

Direct collaboration with our export and technical teams.

Flexible manufacturing

Standard products or solutions adapted to local demand.

Reliable production

Consistent quality and dependable supply, from our own facilities.

Long-term commitment

Training, marketing and support that continue beyond shipment.

07 / KNOW YOUR IMPORT COSTS

Your market.
Your customs duty estimate.

Choose your destination and enter the customs value.
See the listed tariff and estimated duty instantly.

01 CHOOSE YOUR DESTINATION

Reference tariff data is available for Africa, Asia, Europe, and America.

02 ENTER YOUR CUSTOMS VALUE

USD

Enter the value used to assess customs duty, including any adjustments required at your destination.

How this estimate works

Estimated duty = customs value × listed tariff rate. Where the study lists two rates, the calculator shows the corresponding range without choosing an applicable rate.

Sources: Africa, Asia, Europe, and America Tax and VAT Studies, applied tariff column. No VAT rates or effective dates were provided. Rates may differ by the HS codes listed in the studies. Customs valuation method.

YOUR DESTINATION

Select a country

—

LISTED CUSTOMS DUTY RATE

—

Choose a destination to see its reference tariff.

Estimated customs duty

—
Customs value
—
Value + customs duty
—

Duty estimate only. VAT, other levies and clearance fees are excluded. Confirm the applicable current tariff for your shipment.

IS THIS YOUR NEXT OPPORTUNITY?

Built for people ready to grow.

Paint distributorsBuilding material wholesalersHardware distributorsConstruction suppliersNew investorsPrivate label partners

We’re looking for partners who value quality, want to develop their market
and believe in a long-term business relationship.

08 / LET’S TALK ABOUT YOUR MARKET

Your next chapter
starts with
a conversation.

Tell us a little about your business. Together, we’ll identify the right product range and explore the opportunity in your market.

01

Share your market and goals

02

Connect with our export team

03

Explore a plan built around you

K
Your Kardelen export team[email protected]
Prefer WhatsApp? Let’s chat.

Let’s analyze your market together.

A few details to get the conversation started.

Which one describes you? *
Which products are you interested in?

Free consultation · No commitment required

Good paint opens doors.
A good partnership keeps them open.

Let’s talk on WhatsApp

YOUR NEXT CHAPTER

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Review your details below, then open your email app to send your request to the Kardelen team.

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